Knownership™ System

The Knownership™ System operationalises executive presentation and strategic communication so they can be taught, measured, and scaled. It underpins the Accelerator, informs coaching, powers diagnostics, and gives organisations a common language for advancement.

The Method - Knownership Equation™ (KE)

Turn capability into executive-grade communication. KE aligns the four imperative capabilities for executive presentation and strategic communication: narrative (what you say), voice and presence (how you say it), and agency (why you say it — weighted as the amplifier). Together, they ensure messages land, decisions move, and careers progress. KE is the foundation of the Knownership System — the method leaders rely on to translate expertise into visible leadership.

The Metric - Knownership Quotient™ (KQ)

Your Knownership Quotient (KQ) score reveals the gap between your capability and your visibility. It establishes a baseline, surfaces blind spots, and tracks growth over time, giving leaders and organisations tangible proof of progress. By making communication measurable, KQ turns an invisible barrier into an actionable plan.

The Style - Knownership Archetypes™ (KA)

Everyone has a default presentation and communication style, a “go-to” pattern that shapes how they’re heard, and how they’re held back. Knownership Archetypes (KA) unpack these defaults, revealing both strengths and blind spots. Like DiSC or MBTI, the model is robust and insightful — holding up a communication mirror that helps leaders see what others already experience. The power comes not from labelling, but from learning to flex:adapting style to audience and context without losing authenticity.

The Sequence - Knownership Sequence™ (KS)

Have you ever wondered how leaders like Michelle Obama, Brené Brown, or Oprah deliver presentations that feel effortless yet unforgettable? They follow a storytelling arc that builds connection, creates trust, and inspires action. The Knownership Sequence (KS) makes that arc explicit, an upgrade of the globally renowned 4MAT framework, contextualised for executive presentation and strategic communication. KS equips leaders with a strategic flow they can apply across contexts, ensuring every message drives clarity, confidence, and action.